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Get To Know Us


Traci Szemkus

Traci has been developing brands, organizing events and creating client experiences for over 14 years that serve a range of multimillion dollar corporations, retail & online businesses. She founded TheBranding.Guru, a boutique-company that focuses on visual branding through photography, videography, and design. With a strong emphasis on functionality and immediate implementation, she champions entrepreneurs & small businesses around the globe through events such as Brandathon Weekends, Online Course creation, and now, Work Play Branding!


Lyrik Fryer

Lyrik started in the fashion and creative industries at 16 years old when she created her own fashion blog, Lush + Luxe. The blog had gotten the attention of big brands such as Aritzia and Nordstrom. After moving to Miami 3 years later, she relaunched Lush + Luxe as a product line and discovered her true passion was for creating brands. After quickly realizing the power of branding, Work Play Branding was born and she now continues to help businesses all over Miami to create a connection between their brand and social media.