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Let’s Create the brand

of your dreams


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Our Signature Package

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Brand Voice Workshop

90-piece content guided assignment, 1:1 session with WorkPlay Branding team member

Style Guide Workshop

Brand board that includes: Name logo, color palette, icons, fonts. Photography editing presets and video post-production guidelines. 1:1 review meeting & 2 rounds of revisions, if needed.

Strategic Content Plan

Photography shot list, video storyboard, location scouting, staging consultation, production day agenda and 90-day distribution feed formula.

Branded Photography

Up to a 6-hour photo shoot, post-production editing and online storage for one year post photo shoot.

Branded Videography

Up to a 6-hour video session, post-production editing and online storage for one year post video shoot.

Implementation Through Social Media + Website + Print

WorkPlay Branding delivers the branded assets electronically via a custom portal. It is an entire portfolio of custom branded bliss! The exact delivery point of the content is decided before any work is started. Depending on the exact needs of our client, the content is uploaded to either a drip campaign on social media or delivered to the client to be implemented onto a website or both!


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We're Dr. Traci Szemkus & Lyrik Fryer and we help small business owners and entrepreneurs brand themselves through strategic content creation.

Traci has been developing brands, organizing events and creating client experiences for over 14 years that serve a range of multimillion dollar corporations, retail & online businesses. She founded TheBranding.Guru, a boutique-company that focuses on visual branding through photography, videography, and design. With a strong emphasis on functionality and immediate implementation, she champions entrepreneurs & small businesses around the globe through events such as Brandathon Weekends, Online Course creation, and now, Work Play Branding!

Lyrik started in the fashion and creative industries at 16 years old when she created her own fashion blog, Lush + Luxe. The blog had gotten the attention of big brands such as Aritzia and Nordstrom. After moving to Miami 3 years later, she relaunched Lush + Luxe as a product line and discovered her true passion was for creating brands. After quickly realizing the power of branding, Work Play Branding was born and she now continues to help businesses all over Miami to create a connection between their brand and social media. 

Founders of Work Play Branding + Girl 2 Guru

Founders of Work Play Branding + Girl 2 Guru

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Our Portfolio

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Follow Our Client Journeys

Creating and defining your brand is a continual process. It’s kind of like a lifestyle for your business. You must live your brand which is why we like to describe branding as a never ending journey. Every WorkPlay client is on their own beautiful brand journey and we want to show you a sneak peak into that journey.

Understand Our Unique Branding Style

WorkPlay has perfected a unique branding style that allows you to refine your voice to attract your ideal audience all while bringing your vision to life.

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